lil’ Stinkers

This was a first-pass branding project that I did for an upcoming baby diaper rash brand called lil stinkers. While the project has been put on hold, I wanted to share the initial designs I made for the brand. The goal was for the branding to be e-commerce friendly and appeal to millennials, while also feeling kid friendly. The color pallette had already previously been decided upon, so I had to figure out a way to make it all work together.